Project Development

SAPL creates customized projects in cooperation with different companies. We managed to launch several successful projects through the years. See below for some of our projects. If you are interested in our cooperation, feel free to contact us anytime.

  • BreaKey
    In close cooperation with various suppliers SAPL coordinated and supplied a total of 70 million pieces for various media companies and promotional activities: Upperdeck, Fox kids, Heineken Rugby World Cup 2007, Suske & Wiske. The project was launched during the spring of 2002.

    BreaKeys are collectible battle keys. Besides being collectible, with eye-catching colors, characters and even rarities, there are also superhero-themed BreaKeys. Plus, you can win Yu-Gi-Oh! things, video games, backpacks and more with them at the website. But, the main point is you can use them to settle arguments with friends. BreaKey is kind of LEGO. Each key has little grooves and you can use to link them together and build things. So, even if your BreaKeys are all busted, you can make an object out of them.

  • Kesselskramer
    SAPL coordinated the production and delivered a total of 225 pieces exclusive editions eye dolls in various designs for the MTV Awards 2005 in Japan. The project was broadcasted on the national TV for the MTV Awards promotions and “The Hunt for Eyedoll” campaign. Without any tolerance for delay and focusing on perfection, this project had given us the necessary challenges.

  • In Store Kids Corners
    SAPL started a joint venture with Instore Kids Corners and set up the production facility in China for its existing wooden play modules and play corners. Globally represented by its distribution network, In Store Kids corners is able to produce, store and ship out the goods directly to its clients. See for more information.

  • Pop N Play
    Pop N Play is an innovative new three-dimensional concept, mostly made out of high quality carton. It is a pop up design in a box. When the box is opened, the lid is angled at 90 degrees, creating a display. SAPL produced and still producing the Pop N Play cards for the Europe market. See for more information.

  • SlamBall
    Slamball is full-contact basketball, with trampolines. Points are scored by playing the ball through the net, as in basketball, though the point-scoring rules are modified. The main differences from the parent sport is the court; below the padded basketball rim and backboard are four trampolines set into the floor which serve to launch players to great heights for slam dunks. The rules also permit some physical contact between the members of the four-player teams. SAPL is producing the court surface and the trampolines for SlamBall project in China.

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